Build a community not a commodity: Word of mouth marketing works to build an engaged fan base rather than a buy and bolt customer. Grow sales without the ad spend: Many brands from The Hustle to Bangs Shoes and more use word of mouth marketing instead advertising spend to increase sales and fanbase. The Advantages of Word of Mouth Marketing: When specific case studies were analyzed, researchers found a 10% increase in word-of-mouth (off and online) translated into a sales lifts between 0.2 – 1.5%. Despite that fact that a little, can do a lot. But only 33% of businesses are actively seeking out and collecting reviews. And 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Nielsen report that 92% of consumers believe suggestions from friends and family more than advertising. Amplified word of mouth: Amplified WOM occurs when marketers launch campaigns designed to encourage or accelerate WOM in existing or new communities. Organic word of mouth: Organic WOM occurs naturally when people become advocates because they are happy with a product and have a natural desire to share their support and enthusiasm. These two types of WOMM are called and defined as: Vice versa, if you already have a decent amount of organic WOM, your WOMM campaugns will be much more successful. The two have inherent overalps –– and over a good WOM marketing strategy will cause icnreased organic WOM. Word of mouth marketing happens in 2 ways: organically and through the use of marketing and advertising campaigns. 
Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.” “Trust, encouraged by social media, significantly affects intention to buy. In the International Journal of Market Research, M. Even academic research into WOMM has proven its effectiveness in conversion. Many best practices and marketing tactics encourage natural word of mouth, but campaigns - particularly on social media - can have the explicit aim of promoting an online business’ social exposure.Īccording to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. In today’s hyper-connected world, a single recommendation can have far greater impact – leading to word of mouth marketing (WOMM) or word of mouth advertising strategies to capitalize on the opportunity. Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand.Traditionally, word of mouth marketing was spread from one person to another based on recommendation.Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. But there’s one powerful area that tends to get neglected by ecommerce businesses:
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